WHO ARE WE?
Brai is a brand of clothing, accessories and linens, known for its pajamas with ultra cool motifs and organic matter. Created in 2017 by 2 sisters, Estelle Renard and Loren Desmonaux, Brai is a French brand engaged and inclusive. Brai is above all the story of two sisters who love fashion but a comfortable and affordable fashion.
The idea of Brai was born on the hills of Los Angeles where Estelle lived: Combine Californian way and sense of fashion with French. Training designer, Estelle is the artistic director of the brand, she draws and imagines all the collections and motives in the creation studio in Paris. Loren, the business girl is the fine strategist of Brai, she cleverly mixes her business and digital knowledge to grow Brai every day.
Born on Instagram, Brai@brai_officielHas a place in this new landscape of digital brands that make the fashion move.
In addition to its e-shop Brai.fr, Brai now welcomes you in its first Parisian shop, the Brai Shop, at 23 rue de l'Annunciation, Paris 16. A shop not like the others, atmosphere bubble-gum and mirrors at Ceiling, imagined by Estelle Fox and Loren DesMoineaux, with the help of the Inner Alma architectural cabinet. A first shop that does not leave indifferent, finally a place to live the Brai experience thoroughly.
Welcome in the#BraiFamily